Noah Brier
BrXnd
About
Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform.
Noah has been recognized as one of the most creative people in business by Fast Company magazine, as a digital innovator by Bloomberg Businessweek, and sat on the World Economic Forum's Global Agenda Council for Social Media. He built Brand Tags in 2008, an experiment in brand perception that was acquired by Solve Media, and has written for AdAge, AdWeek, Contagious, and Fast Company, amongst other publications. In 2019, Noah co-founded Why Is This Interesting?—a daily newsletter read by 20,000+ intellectually omnivorous individuals. In 2023, he founded BrXnd, an organization at the intersection of marketing and AI, with the mission to propel marketing forward with events, education, consulting, and experiments that combine the power of brands with the amazing potential of AI. Noah also co-founded Alephic, an Al-first strategic consultancy built to solve marketing's most complex challenges.
Sessions & Events
BrXnd Ad Turing Test
NYC 2023
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.
View Session →Wrap Up: A Day at the Intersection of Marketing and AI
NYC 2024
Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.
View Session →20-Month AI Rollercoaster
LA 2025
Noah Brier sits down to talk about the trajectory of AI's integration in marketing with Mark D'Arcy of Creative Legion (fmr. Former Chief Creative Officer at Facebook, Time Warner, The Brandtech Group)
View Session →A Year of Living Artificially
NYC 2024
Reflections on the last twelve months of tinkering at the intersection of marketing and AI.
View Session →Opening: Building Intuition in AI
NYC 2023
The last twelve months have seen the explosive growth of AI. And while it’s doubtful that anyone knows exactly how things are going to turn out, particularly in marketing, it is now clear this new technology will have a major impact across all parts of the brand-building process. Rather than trying to pinpoint the future, it might be better to just focus on building “finger feel”: a bottoms-up understanding of how AI works through tinkering.
View Session →Transformers are Eating the World
NYC 2025
Just like software 15 years ago, transformer-based models are now eating logic and work up and down the stack.
View Session →