All Sessions

How to Talk So Language Models Will Listen

NYC 2024

Tim Hwang ("Subprime Attention Crisis")

Should you be polite to your language models? If so, why? This talk will explore recent research examining the numerous curious ways that language models have unexpectedly inherited human norms, practices, and foibles. We'll talk about what this work tells us about what language models are, how they work under the hood, and the future of our interactions with this technology.

One Human, One Year

NYC 2024

Jenny Nicholson (Queen of Swords)

How creative thinkers can harness the potential of generative AI to make their ideas real.

Building with AI in Large Successful Companies

LA 2025

Mike Houston (Amazon)

Mike Houston demonstrates how Amazon's marketing teams integrate AI into their workflows, highlighting real work.

Sabotaging the Sabotage

LA 2025

Noah Brier (BrXnd)

Ways of Seeing: Building a Brand in the AI Era

NYC 2025

John Dawson (Jellyfish)

AI isn't just fragmenting text queries, it's creating new journeys of product discovery. With the rise of multimodal capabilities, brands can start evaluating, and designing, for the ways that AI models and services 'see' brands and products.

How Consumers Are Thinking About (and Using) AI

NYC 2025

Dan Frommer (The New Consumer)

Dan Frommer of The New Consumer shares new, exclusive insights on consumer trends in AI.

Catalog as Dynamic Media

NYC 2025

Matt Trainor (Lands' End)

Matt Trainor, from Lands' End, shares the unexpected wins and ongoing challenges of implementing AI in traditional retail. Starting with a bold vision to revolutionize catalog creation, Lands' End discovered powerful applications along the way—including an AI copywriting tool that became an immediate revenue driver on Amazon. Matt explores how embracing the journey with AI, rather than demanding precision, led to solutions they never imagined, while still pursuing their ultimate goal of AI-powered personalized marketing.

The 10 Minute Marketing Plan

NYC 2025

Jon Lombardo (Evidenza)

Watch as we compress the traditional 3-month planning cycle into just 10 minutes while building a comprehensive marketing strategy using Evidenza's synthetic research platform. In this live demonstration, we'll tackle a real brand challenge and navigate the entire strategic journey—from initial diagnosis through segmentation, targeting, and positioning (STP), to creative testing, media planning, and measurement framework development—all powered by AI synthetic respondents that deliver business insights traditionally requiring weeks of fieldwork.

Transformers are Eating the World

NYC 2025

Noah Brier (BrXnd)

Just like software 15 years ago, transformer-based models are now eating logic and work up and down the stack.

Closing Thoughts

NYC 2025

Noah Brier (BrXnd)

Wrapping up three years of BRXND.ai

Brains, Boffins, and Binary: A Bit of a Wheeze on AI

NYC 2025

Scott Stedman (The Imaginarium)

What ho! In this decidedly rum turn, we summon a half-dozen of history’s most formidable brains to hold forth on how humanity will respond to AI. A PechaKucha with a dash of metaphysical bafflement, rhetorical fireworks, and the odd contrarian snort.

Breaking the Machines to Break the Mold

NYC 2025

Pip Bingemann (Springboards), Carolyn Murphy (Springboards)

When AI is trained to give “the right answer,” creativity flatlines. So we broke it. In this live demo, we’ll show how we reprogrammed the most sophisticated machines in the world—not for perfection, but for possibility. You’ll see how we’re using AI to spark chaos, weirdness, and way more creative variation. Along the way, we’ll unpack the tension between AI as a creative tool vs. a creative killer and why the future only works if human creativity stays in the mix.

Vibe Marketing Breaks the Speed Limit

NYC 2025

Howie Liu (Airtable)

Six-month campaigns now ship in six minutes. Marketing teams deploy agents that handle the production marathon—endless variations, localizations, resizing, brand checks—while humans do what only humans can: find the ideas worth scaling.

From Thought to Feed: Streamlining LinkedIn with AI

NYC 2025

Kait Stephens (Brij)

LinkedIn has become the stage where leaders build brands, attract talent, and shape industry narratives—but keeping up with the demands of consistent posting is exhausting. This session shows how Kait, Brij’s CEO, turned that challenge into a repeatable system powered by AI.

A Brief History of People Talking to Their Computers

NYC 2025

Rex Sorgatz (AndThen)

Visions of people interacting with computers using their voice have preoccupied popular imagination for most of our lives. With plenty of missteps along the way, could voice interaction finally be here? AndThen is betting on the future of voice-first entertainment.

The Future of Search & The Death of Links

NYC 2025

Tom Critchlow (Raptive)

Search, Chat, and what SEO/GEO/AIEO really means for consumer behavior. A look at how the search landscape and industry is evolving in the age of AI. Come for a data-driven and opinionated take on the future of search, myths vs reality, where we are today and where things might go next.

Stealing Without Knowing & How to Stop It

NYC 2025

Artem Petrov (CopySight AI )

CopySight is the trust layer for generative AI, giving studios and brands the ability to create with confidence. In this demo, we’ll show how our platform flags hidden IP risks and generates certified Proof of Creation—turning potential legal liability into copyrightable assets.

The State of (Amateur) GenAI Video

NYC 2025

Drew Neisser (Renegade & CMO Huddles)

To help CMOs understand the state of GenAI video creation, the speaker, a complete video novice, decided to produce a 60-second promotional video using a wide range of GenAI tools. Seemed like a great idea at the time. He didn't expect to go on an emotional roller coaster from naïve excitement to genuine despair to a professional handoff that saved the day. Given that all of these tools will only get easier to use and provide better outputs, the speaker's journey is simultaneously cautionary and inspirational.

My Friend Frankenstein - Getting Mad Sciencey With Your Creative Department

NYC 2025

Jo Shoesmith (Amazon ), Mike Houston (Amazon)

Join Amazon Global Chief Creative Officer Jo Shoesmith and CD-turned-PMT Mike Houston as they discuss re-inventing creative department roles in the AI era.

How Do You Measure a Vibe?

NYC 2025

Brandon Farley (Suasiv), Samantha Sammis (Suasiv)

See how AI makes culture measurable. In this live demo Suasiv will show how brands can track cultural relevance and resonance in real time, understand momentum and competitors, and use the Arenas framework to uncover the spaces where influence and opportunity live.

Please Make Me Laugh: Making AI Funny (On Purpose)

NYC 2025

Claire Fridkin (Alephic)

I begged robots to be funny so you don’t have to! See which AI models landed the most laughs in LOLLM experiment, and how to prompt better jokes from any of them using a few simple ideas from humor psychology.

The Future of Talent in an Al-driven World

NYC 2025

Shannon Moorman (WPP), Shareen Pathak (Amazon)

Join us for a riveting fireside chat where Shareen Pathak, Product Manager for Shopping AI at Amazon and former executive editor at Digiday will interview Shannon Moorman, the Global Head of Talent for WPP, on one of the most pressing topics of our time: The future of talent in an Al-driven world. As artificial intelligence and digital agentic employees begin to reshape the workplace, what are the implications for our workforce? Shannon Moorman will share her comprehensive view on how the world's largest marketing services company is navigating this shift and preparing its global talent pool for the future. Key discussion points will include: The Evolving Workplace: How Al is augmenting human capabilities, creating new roles, and making others obsolete. The Rise of the "M-Shaped" Employee: Shannon will introduce WPP's concept of the "M-shaped" worker, a new profile of employee with deep expertise in multiple complementary areas, blending creative, technical, and leadership skills. The Rise of Digital Colleagues: Understanding the impact of agentic Al on team structures, collaboration, and company culture. Nurturing Future Talent: Strategies for attracting, developing, and retaining early-career and entry-level talent in an Al-first environment. How do we equip the next generation with the skills to thrive alongside Al? Employee Impact: Addressing the concerns and opportunities for the current workforce, including upskilling, reskilling, and fostering a culture of continuous learning to develop into "M-shaped" professionals. This fireside chat promises a thought-provoking exploration of the challenges and opportunities that lie ahead, offering actionable insights for leaders, talent managers, and anyone looking to understand the future of work.

Turning Pilots into Programs

NYC 2025

Erika Chambers (EY), Kat Gillis (Alephic)

An inside look at how a small pilot turned into a global AI capability—highlighting the mindsets, processes, and lessons learned along the way.

FLORA Demo: Generative Workflows for Brand & Marketing

NYC 2025

Weber Wong (Flora)

This demo will show you how to build entire brand & marketing generative workflows using FLORA, a workflow tool with every single creative model across text, image and video on one infinite canvas. FLORA is used by world-class creative teams including Pentagram, AKQA, R/GA, and more to rapidly concept, explore hundreds of variations, collaborate with the team, and build scalable & shareable generative workflows.

AI Rules Everything Around Me

NYC 2025

Patrick Marzullo (Coinbase)

Step inside a day-in-the-life of leading Coinbase's Creative Studio, where someone always has a "game-changing" idea involving AI. From early morning CEO Slacks to late night prototyping sessions in Runway, follow Patrick Marzullo through a day of fielding everyone's latest AI breakthrough. This honest look reveals what it's really like when your CEO, creative teams, marketers, and external partners all think they've cracked the AI code and somehow you're supposed to make it happen. Through real moments of "wait, what?" and "oh, that actually works," plus the occasional AI-generated disaster, discover how curiosity is the key to finding real leaps forward. No lectures or mind-blowing predictions. Just the truth about what happens when everyone knows AI is a massive opportunity and we're all figuring it out together.

So Your Boss Read an Article About AI

NYC 2025

Paul Ford (Aboard)

Your boss just asked you for your AI strategy. Now what? Paul Ford is a client service veteran, technology journalist, and entrepreneur building an AI startup. He'll explain how to see and use AI, how to apply these new technologies, and how to build really resilient guardrails so that you can provide AI solutions in a predictable, totally measurable way. You have more power than you know—let's use it!

BrXnd Ad Turing Test

NYC 2023

Mark D'Arcy (The Creative Legion), Tim Hwang ("Subprime Attention Crisis"), Noah Brier (BrXnd), Ted Florea (Ancient LLC), Keith Butters (WeTransfer)

As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.

Speed to Genius

LA 2025

Justin Wohlstadter (Waldo.fyi)

A live demo of Waldo.fyi's AI research assistant

Creating Cutting-Edge Ads with Gen AI

LA 2025

Ciara Schoenauer (The Brandtech Group)

The Brandtech Group’s Ciara Schoenauer demonstrates a text-to-image tool for rapid ad creation

Getting Attention with AI

LA 2025

Anita Schillhorn (McKinney), Maya Erwin (Blue Diamond)

McKinney Executive Director of Strategy Anita Schillhorn and Blue Diamond VP of Marketing & Innovation Maya Erwin on using AI to analyze a brand’s potential to capture attention

Hallucinations For Fun and Profit

NYC 2023

Tim Hwang ("Subprime Attention Crisis")

Large language models (LLMs) have a tenuous grasp on the truth. They tend to "hallucinate", providing confident answers to questions that have little bearing on reality. This has typically been considered a weakness of the technology, and something that poses a major problem to practical business use of LLMs. This session will argue the opposite: that hallucinations are not only the most powerful characteristic of this technology, but the characteristic most likely to radically reshape how marketing works. We'll talk about why that's the case, and demo some experiments that leverage hallucination as a feature—rather than a bug—of LLMs.

The Power of AI in Large-Scale Event Operations: How S&P Global Transformed Event Operations with AI Automation at Scale

LA 2025

Amy Baynard (S&P Global), Anna Vander Broek (Airtable)

How S&P Global Transformed Event Operations with AI Automation at Scale

AI Product Photography

NYC 2023

Mickey Friedman (Flair AI)

Flair is a composable design platform/widget that generates on-brand, highly personalized product photos at scale. It is the first AI design tool that empowers users to stage digital photoshoots and target them to individual customers.

How to Talk So Language Models Will Listen

NYC 2024

Tim Hwang ("Subprime Attention Crisis")

Should you be polite to your language models? If so, why? This talk will explore recent research examining the numerous curious ways that language models have unexpectedly inherited human norms, practices, and foibles. We'll talk about what this work tells us about what language models are, how they work under the hood, and the future of our interactions with this technology.

Stay off the front page!: A General Counsel’s Toolkit for using gen AI without getting in hot water

NYC 2024

Betty Louie (The Brandtech Group), Shareen Pathak (Amazon)

Generative AI tools have the power to transform creative industries. But using them comes with its own set of risks — and that fear can stifle innovation inside companies. Join Betty Louie and Shareen Pathak in this practical conversation, where we’ll talk about how to create systems that enable teams to use and scale generative AI, while minimizing risk, incorporating the company's ethical stance and increasing efficiency.

Using AI to Build a Brand Identity

NYC 2023

Elliott Walker (Otherward), Tim Hucklesby (Otherward)

Share of Model

LA 2025

Jack Smyth (Jellyfish)

Jack Smyth of Jellyfish on how large language models perceive brands.

One Human, One Year

NYC 2024

Jenny Nicholson (Queen of Swords)

How creative thinkers can harness the potential of generative AI to make their ideas real.

When AI Met Creative

NYC 2023

Shareen Pathak (Amazon), Jaime Robinson (JOAN)

Generative AI is here to stay—and it can supercharge creative teams across marketing and media. In this conversation, we'll chat through how AI can be a powerful tool in a creative's toolkit, and how it affects idea generation, processes and productivity, and unlock "thinking time." We'll also chat about what creativity really means in the context of an AI world, and offer tactical ideas on how to infuse AI into the creative process.

Bringing Research to Life with AI

NYC 2023

Ivan Kayser (Redscout)

Using AI to ask the research question you forgot to ask

Using AI to create consistent product visuals

NYC 2024

Sofiia Shvets (Claid.ai)

Claid.ai is a generative AI platform that helps to create beautiful product photography in seconds for websites, marketing and social media. Their suite of tools edit and generate personalized product visuals at scale, preserving brand guidelines, shapes and colors.

Easy, Confident & Responsible: Shutterstock's Approach to Generative AI

NYC 2023

Michael Francello (Shutterstock)

Michael Francello (Director of Innovation) will be walking through Shutterstock's ethical, artist-centric and brand safe approach to generative AI, which allows their partners to create not only at the speed of their imagination, but with confidence.

Navigating the Legal Landscape of Image Generation

LA 2025

Grant Farhall (Getty Images)

Getty Images CPO Grant Farhall on navigating the legal landscape of image generation in a commercially safe way

Practical ways to scale video marketing with AI

NYC 2024

Champ Bennett (Capsule.video)

Video has always been too complex for marketing teams to produce on their own. Instead they’ve relied on costly agencies or in-house teams that are too busy to handle every request. In this live demo, you’ll see how Capsule's AI-powered video editor is helping large organizations reduce video turnaround times from weeks to minutes—all while staying completely on brand.

AI & The Enterprise

LA 2025

James Cham (Bloomberg Beta), James Gross (Alephic)

Bloomberg Beta partner James Cham and Alephic co-founder James Gross on AI investment trends and the outlook for agents

Your News Matters: Building the Next-Gen Newswire

NYC 2023

Neel Shah (EZ Newswire), Caitlin Kelly (EZ Newswire)

Join the founders of EZ Newswire for a product demo to learn how we're modernizing the most fundamental of PR processes with technology and a fresh perspective.

Building with AI in Large Successful Companies

LA 2025

Mike Houston (Amazon)

Mike Houston demonstrates how Amazon's marketing teams integrate AI into their workflows, highlighting real work.

Harnessing AI in Marketing: A Conversation with AWS and Airtable

NYC 2024

Anthony Maggio (Airtable), Jonathan Laniado (Amazon Web Services)

Join us for an insightful conversation with Jonathan Laniado, Sr. Automation Manager at AWS and Anthony Maggio, VP of Product Management at Airtable. They'll discuss how AWS has revolutionized their marketing supply chain management through an innovative system called "Aurora," built on Airtable and designed with AI-powered workflows. Jonathan will share their approach to integrating AI within their marketing workflows emphasizing the importance of seamless integration, security, and the power of designing custom prompts that leverage your organization's data and context. This session will provide valuable insights for marketing professionals looking to leverage AI to enhance their operations and drive efficiency. Don't miss the opportunity to learn from these industry leaders about the future of AI in marketing.

Sabotaging the Sabotage

LA 2025

Noah Brier (BrXnd)

Generative AI And Brand Safety: Problems and Possibilities

NYC 2023

Rob May (BrandGuard)

An overview of the problems brands encounter when using generative AI, and emerging AI solutions to solve these problems.

From Hating It, To Loving It

NYC 2024

Frédéric Raillard ([AI]magination / Fred & Farid)

The Gen AI journey through the lens of a multi-awarded creative talent in the advertising industry: how he transformed Gen AI from a perceived danger and competitor into his best tool and most reliable creative partner.

Protecting your brand in a world of AI

NYC 2024

Rob May (BrandGuard)

Want to scale your use of AI content but concerned about brand governance? Join founder Rob May as he shares how BrandGuard automates content checks through the use of technology. With AI models that ensures brand consistency across all content, we believe AI is an enabler for marketing - your brand is valuable. BrandGuard makes sure it stays that way.

Wrap Up: A Day at the Intersection of Marketing and AI

NYC 2024

Noah Brier (BrXnd), Tim Hwang ("Subprime Attention Crisis"), Mark D'Arcy (The Creative Legion)

Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.

20-Month AI Rollercoaster

LA 2025

Noah Brier (BrXnd)

Noah Brier sits down to talk about the trajectory of AI's integration in marketing with Mark D'Arcy of Creative Legion (fmr. Former Chief Creative Officer at Facebook, Time Warner, The Brandtech Group)

AI x Workflows

LA 2025

Howie Liu (Airtable)

Breaking the AI Imagination Barrier: High-Impact AI Workflows

A Year of Living Artificially

NYC 2024

Noah Brier (BrXnd)

Reflections on the last twelve months of tinkering at the intersection of marketing and AI.

The AI Powered Marketing Supply Chain

NYC 2024

Howie Liu (Airtable)

Join Howie Liu, Co-Founder and CEO of Airtable, as he explores practical applications of AI in the marketing supply chain, translating “AI-hype” into practical and safe strategies to transform your marketing operations. Experience with generative AI is no longer a nice to have but a need to have for marketing organizations. Liu will cover three principles for applying AI effectively, empowering brand creatives and marketers to transform their end-to-end workflows to improve business outcomes. If 2023 was the year of AI exploration, 2024 is the year of experimentation.

Designing AI Systems & Experiences

NYC 2023

Paul Aaron (Addition)

Generative AI has ushered in a new era of possibilities. To act on these possibilities, forward-thinking teams are designing AI systems that combine the power of generative models with data and data science to solve brand and business models.

From tools to coworkers: AI Agents for deeper customer insights

NYC 2024

Justin Ibbett (Focaldata)

Focaldata’s talk will unpack how AI enables brands to hold thousands of 1-1 conversations to understand consumers at unrivaled detail.

AI is Shaking Up B2B Marketing

NYC 2023

Drew Neisser (Renegade & CMO Huddles), Toni Clayton-Hine (EY)

Generative AI is already reshaping how B2B CMOs approach content creation. We’ll explore what that looks like today and share anticipated changes that will shake up B2B marketing for good (and in some hands, for bad).

The When, What, Where, Why & How of AI Bias: A Conversation with Meredith Broussard

NYC 2023

Charlton Mcilwain (New York University), Meredith Broussard (NYU)

It is well known that machine learning systems introduce and or/reproduce various types of biases associated with race, gender, ability, language and many other such human differences. This fireside chat style conversation with computer scientist and data journalist Meredith Broussard features tips and tools for identifying how and why biases get introduced in everything from large language models to various kinds of machine learning applications, and guidance for how to address and/or prevent common biases reflected in common or novel applications used by branding and marketing professionals.

Making AI Work for New Yorkers 

NYC 2024

Mark Levine (Office of the Manhattan Borough President), Julie Samuels (Tech:NYC)

AI technologies are now being integrated across every sector – including the public sector. Elected officials and other civic leaders are racing to take advantage of AI tools to invigorate the economy, create new educational and job opportunities, expand access to social services, and more. Join Manhattan Borough President Mark Levine and Tech:NYC CEO Julie Samuels for a fireside chat on NYC’s plans to cement its position as a global leader in AI innovation, plus what public policy leaders can do to ensure AI is deployed safely and responsibly.

AI Social Video for Entertainment Marketing

LA 2025

Steve Kazanjian (Social Dept.)

A live of demo of how Social Dept gives marketing drip to library content to keep it relevant.

A Sneak Peak of Tomorrow's AI for Go-to-Market Teams: Engage in a Live Dialogue with Amanda-AI

NYC 2024

Amanda Kahlow (1mind)

Experience a unique session where Amanda Kahlow joins forces with her AI twin to delve into the transformative influence of AI companions. These AI entities don't just enhance efficiency and productivity; they forge authentic connections, deliver outstanding experiences, and fuel business expansion. Witness Amanda-AI in action as she pitches, shares slides engages in role-play scenarios and stands ready to tackle your most challenging questions.

Pragmatic Optimism: Building digital products in the age of AI

NYC 2023

Reese Fuller (Work & Co.), André Cardozo (Work & Co.)

AI models have come to influence the very fundamentals of our craft: visual design, images, words, code. Where do you start, and how do you proceed responsibly, in creating experiences for clients, users, and society at large? Global technology and design company Work & Co presents its strategic approach to conceiving, testing, and deploying AI-driven tools through a holistic, craft-forward lens.

Opening: Building Intuition in AI

NYC 2023

Noah Brier (BrXnd)

The last twelve months have seen the explosive growth of AI. And while it’s doubtful that anyone knows exactly how things are going to turn out, particularly in marketing, it is now clear this new technology will have a major impact across all parts of the brand-building process. Rather than trying to pinpoint the future, it might be better to just focus on building “finger feel”: a bottoms-up understanding of how AI works through tinkering.

AI Under the Hood

NYC 2023

Sarah Bird (Microsoft), Piers Fawkes (The Prompt)

An AI-101 with Microsoft's leading evangelist Sarah Bird. In this session, we'll learn more on the fundamentals of how artificial intelligence works and how the creative community can leverage it to shape their work. This fireside conversation will be led by Piers Fawkes.

AI-Driven Creativity Enhancement Tools

LA 2025

Pip Bingemann (Springboards)

A live demo of Springboards' AI-driven creativity enhancement tools.

Exploring GenAI’s Impact on Marketing & Business Practices at KPMG

NYC 2024

Drew Neisser (Renegade & CMO Huddles), Lauren Boyman (KPMG)

This “fireside chat” will explore how KPMG is embracing GenAI across the organization and the unique role that Marketing is playing in this business transformation. You’ll learn GenAI has quickly shifted from an internal productivity tool to a full-blown practice area and how Marketing is showcasing GenAI applications to enhance brand perceptions.

How Consumers Are Thinking About (and Using) AI

LA 2025

Dan Frommer (The New Consumer)

Dan Frommer of The New Consumer shares exclusive insights on consumer trends in AI.

Copyright versus Generative Creativity

NYC 2023

Shannon Sorensen (National Music Publishers' Association), Colin Nagy (Instagram)

A discussion on the changing world of intellectual property and what marketers and creatives need to know.

AI's Impact at Zillow

LA 2025

Paul Woolmington (Canvas Worldwide), Ravi Kandikonda (Zillow)

A fireside with the CMO of Zillow and CEO of Canvas Worldwide.

Seeing the Big Picture: Applications of Creative Data

NYC 2024

Anastasia Leng (CreativeX), Josh Nafman (Diageo)

Computer vision has unlocked a new data source - creative data - to help marketers measure their creative decisions at scale. But beyond spoitting objects in ads, what can we do with this data? Join Josh Nafman, VP of Digital, Media, and Data at Diageo, and Anastasia Leng, Founder & CEO of CreativeX, as they demonstrate the various applications of that data to drive creative quality, measure content utilization, and tackle creative attribution.

Let's make a Gen AI ad!

NYC 2024

Ciara Schoenauer (The Brandtech Group)

Ciara is going to take us through how to make an ad on Brandtech's market-leading, end-to-end Gen AI platform, Pencil.

The Reality (and Lack Thereof) of Agents

LA 2025

Lance Martin (LangChain)

LangChain's Lance Martin on the outlook for agents

Be Your Own "Deus Ex Machina"

NYC 2024

David Cole (Colgate-Palmolive)

GenAI is transforming the ways we design products. It's become all too easy to become dependent on a 'machine' for an infinite amount of creative generation, whereby a seemingly unsolvable problem is suddenly or abruptly resolved by an unexpected and unlikely occurrence. Similar to the device "Deus Ex Machina", relying solely on the basic prompting of GenAI often results in unexpected and undesirable outputs and implies a lack of creativity on the part of the author. Often, results damage the logic of what we are trying to achieve and are often so unlikely that it challenges our suspension of disbelief. There are infinite ways to harness the creative generation of GenAI and I'd like to demonstrate how we are using it to transform the way we design products to enhance brand logic and creativity.

Delivering Consumer-Facing AI

LA 2025

Christina Kalsow-Ramos (Work & Co, part of Accenture Song), Rob McCutcheon (Gatorade)

Gatorade’s Rob McCutcheon and Work & Co’s Christina Kalsow-Ramos on making generative AI feel familiar for CPG consumers.