About This Session
Watch as we compress the traditional 3-month planning cycle into just 10 minutes while building a comprehensive marketing strategy using Evidenza's synthetic research platform. In this live demonstration, we'll tackle a real brand challenge and navigate the entire strategic journey—from initial diagnosis through segmentation, targeting, and positioning (STP), to creative testing, media planning, and measurement framework development—all powered by AI synthetic respondents that deliver business insights traditionally requiring weeks of fieldwork.
