Preference.
What happens when the consumer asks an AI what to buy, where to go, and which brand deserves trust.
BRXND NYC / Edition 04
- Day
- Thu
- Doors
- 9 AM
- Seats
- 378
01 - Why this year
AI will fundamentally reshape the way consumers build preference and purchase brands.
When I announced the first BRXND in 2022 it was because even at that point I believed in a few core truths about AI: there was already a decade of work to integrate the technology into organizations, and the marketing industry was already looking in the wrong direction.
Four years later, a third truth is now impossible to ignore: consumers are increasingly relying on intelligent companions to help them make decisions about what to buy.
At this year's BRXND we want to raise this conversation. While we continue to explore the ways marketers integrate AI into their work, we must also push past the technology into culture to consider what marketing looks like in a world where every decision is mediated by an AI model.
02 - Venue
The Times Center gives the day the room it deserves.
A focused auditorium, a central New York location, and enough room for the hallway conversations without turning the day into a trade show.
- Address
- 242 W 41st St, NY 10036
- Date
- Thu Nov 5 2026
- Capacity
- 378 seats
- Format
- Single track
03 - Program
A day about marketing after the model becomes the shopper.
Integration.
How marketing work changes when AI is inside research, planning, media, operations, and customer experience.
Culture.
The cultural shift behind the tools: what brands become when intelligent systems mediate demand.
04 - Past attendees
A non-exhaustive register of brands present at past editions.
05 - Rules of the room
Doers over speculators.
If it is not shipped, it is not on the agenda. We measure ideas in production, not in pitches.
Show over tell.
Bring the artifact. Walk the audience through the wiring, not the slogan.
Process over perfection.
Brand is iteration. We honor the messy middle: the prompt, the diff, the take that did not land.
Early-bird applications open
Apply for early access to BRXND NYC 2026.
Apply today to join the CMOs, technologists, and creators building on the AI frontier. Early-bird applications close June 1.
- Date
- Thu Nov 5 2026
- Venue
- The Times Center
- City
- New York
Past supporters
Title sponsor
Founding sponsors
Sponsors
Media partners
