About This Session
Matt Trainor, from Lands' End, shares the unexpected wins and ongoing challenges of implementing AI in traditional retail. Starting with a bold vision to revolutionize catalog creation, Lands' End discovered powerful applications along the way—including an AI copywriting tool that became an immediate revenue driver on Amazon. Matt explores how embracing the journey with AI, rather than demanding precision, led to solutions they never imagined, while still pursuing their ultimate goal of AI-powered personalized marketing.
