About This Session
Join Howie Liu, Co-Founder and CEO of Airtable, as he explores practical applications of AI in the marketing supply chain, translating “AI-hype” into practical and safe strategies to transform your marketing operations. Experience with generative AI is no longer a nice to have but a need to have for marketing organizations. Liu will cover three principles for applying AI effectively, empowering brand creatives and marketers to transform their end-to-end workflows to improve business outcomes. If 2023 was the year of AI exploration, 2024 is the year of experimentation.
