Exploring GenAI’s Impact on Marketing & Business Practices at KPMG

About This Session

This “fireside chat” will explore how KPMG is embracing GenAI across the organization and the unique role that Marketing is playing in this business transformation. You’ll learn GenAI has quickly shifted from an internal productivity tool to a full-blown practice area and how Marketing is showcasing GenAI applications to enhance brand perceptions.

Speakers

Drew Neisser

Founder, Renegade & CMO Huddles

Lauren Boyman

Chief Marketing Officer, Americas, KPMG