Lauren Boyman
Chief Marketing Officer, Americas, KPMG
About
Lauren is Chief Marketing Officer for KPMG Americas, leading the marketing transformation across brand and demand generation including new marketing technologies. Lauren has been responsible for measurable brand perception growth, improved sales-marketing partnership, and driving business growth through challenging markets. In addition to her CMO responsibilities, she is leading the transformation for how AI and digital innovation are used for how KPMG markets and sells its services. Lauren joined KPMG from Morgan Stanley where she was CMO, Wealth Management. Lauren held various roles within marketing, strategy and digital over her 12 year tenure. She previously worked at Merrill Lynch (Marketing), Colgate-Palmolive (Brand Management), and early career days at McKinsey & Company. She has a BS from the Wharton School and an MBA from Harvard Business School
Sessions & Events
Exploring GenAI’s Impact on Marketing & Business Practices at KPMG
NYC 2024
This “fireside chat” will explore how KPMG is embracing GenAI across the organization and the unique role that Marketing is playing in this business transformation. You’ll learn GenAI has quickly shifted from an internal productivity tool to a full-blown practice area and how Marketing is showcasing GenAI applications to enhance brand perceptions.
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