John Dawson
VP, Strategy, Jellyfish
About
John Dawson is Vice President of Strategy at Jellyfish, where he advises clients on advertising strategy and AI marketing implementation. He is passionate about how AI is creating new opportunities for brand growth and has had research published on Harvard Business Review. John has experience working with international and local brands across Australia, the Nordics, China, and the U.S.
Sessions & Events
Ways of Seeing: Building a Brand in the AI Era
NYC 2025
AI isn't just fragmenting text queries, it's creating new journeys of product discovery. With the rise of multimodal capabilities, brands can start evaluating, and designing, for the ways that AI models and services 'see' brands and products.
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