Maya Erwin

Maya Erwin

Vice President, Marketing & Innovation, Blue Diamond

About

Maya Erwin is a trailblazing leader with a knack for turning big ideas into big wins. At the intersection of innovation and marketing, she’s mastered the art of blending bold creativity with smart, data-driven decisions. Maya has worked her magic on many brands, including Blue Diamond Almonds, The Hershey Company, Mariani Dried Fruit, University of Phoenix, and Farmers Insurance, crafting strategies that drive growth and delight consumers. With deep expertise in leveraging emerging technologies (hello, AI!), Maya thrives on shaking up traditional business models and creating unforgettable consumer experiences. When she’s not busy reimagining the future of brands, Maya is a mom of two, a passionate CrossFitter, and a recreational volleyball enthusiast who’s always up for a little friendly competition.

Sessions & Events

Getting Attention with AI

LA 2025

McKinney Executive Director of Strategy Anita Schillhorn and Blue Diamond VP of Marketing & Innovation Maya Erwin on using AI to analyze a brand’s potential to capture attention

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