Paul Aaron
CEO, Addition
About
Paul Aaron is the CEO & Co-Found of Addition, a research and development company focused on the intersection of AI and creativity. Addition works with brands and agencies like The New York Times, Unilever and Droga5 to develop data-driven insights, content and experiences using Generative models.
Prior to founding Addition, Paul spent 15-years in the Ad Industry as a Digital Executive Producer, Digital Strategy Director, Agency Partner, and Founder. During his career, he’s been at the forefront of technology innovation in advertising and marketing, winning a half-dozen Webby-Awards, along with being recognized 3x for Cannes Digital Agency of the Year, and Agency of the Decade by Ad Age.
Sessions & Events
Designing AI Systems & Experiences
NYC 2023
Generative AI has ushered in a new era of possibilities. To act on these possibilities, forward-thinking teams are designing AI systems that combine the power of generative models with data and data science to solve brand and business models.
View Session →