BRXND LA 2025
BRXND LA brought together leading marketers, technologists, and creators for a day of insights, demos, and discussions about the future of AI-powered marketing at NeueHouse Hollywood.
What happened
A full day of cutting-edge content featuring live demos, hands-on workshops, and candid conversations about AI's impact on marketing and creativity.
Who attended
Marketing leaders, creative directors, brand managers, technologists, and innovators interested in the practical applications of AI in marketing.
Location
NeueHouse Hollywood
6121 Sunset Blvd, Los Angeles, CA
LA 2025 speakers

Amy Baynard
Partner Liaison Manager & Event Producer, S&P Global

Anita Schillhorn
Executive Director of Strategy, McKinney

Anna Vander Broek
Head of Field Marketing & Events, Airtable

Christina Kalsow-Ramos
Group Director, Product Management, Work & Co, part of Accenture Song

Ciara Schoenauer
Head of Business Development, North America, The Brandtech Group

Dan Frommer
Founder and Editor in Chief, The New Consumer

Grant Farhall
Chief Product Officer, Getty Images

Howie Liu
CEO & Co-Founder, Airtable

Jack Smyth
CSO:API, Jellyfish

James Cham
Partner, Bloomberg Beta

James Gross
Founder, Alephic

Justin Wohlstadter
Founder & CEO, Waldo.fyi

Lance Martin
Software engineer, LangChain

Maya Erwin
Vice President, Marketing & Innovation, Blue Diamond

Mike Houston
Creative Director, Amazon

Noah Brier
BrXnd

Paul Woolmington
CEO, Canvas Worldwide

Pip Bingemann
Co-founder/CEO, Springboards

Ravi Kandikonda
CMO, Zillow

Rob McCutcheon
Director, Digital Innovation and Ecosystems, Gatorade

Steve Kazanjian
Partnerships, Social Dept.
LA 2025 sessions

Speed to Genius
Justin Wohlstadter (Founder & CEO, Waldo.fyi)
A live demo of Waldo.fyi's AI research assistant

Creating Cutting-Edge Ads with Gen AI
Ciara Schoenauer (Head of Business Development, North America, The Brandtech Group)
The Brandtech Group’s Ciara Schoenauer demonstrates a text-to-image tool for rapid ad creation

Getting Attention with AI
Anita Schillhorn (Executive Director of Strategy, McKinney), Maya Erwin (Vice President, Marketing & Innovation, Blue Diamond)
McKinney Executive Director of Strategy Anita Schillhorn and Blue Diamond VP of Marketing & Innovation Maya Erwin on using AI to analyze a brand’s potential to capture attention

The Power of AI in Large-Scale Event Operations: How S&P Global Transformed Event Operations with AI Automation at Scale
Amy Baynard (Partner Liaison Manager & Event Producer, S&P Global), Anna Vander Broek (Head of Field Marketing & Events, Airtable)
How S&P Global Transformed Event Operations with AI Automation at Scale

Share of Model
Jack Smyth (CSO:API, Jellyfish)
Jack Smyth of Jellyfish on how large language models perceive brands.

Navigating the Legal Landscape of Image Generation
Grant Farhall (Chief Product Officer, Getty Images)
Getty Images CPO Grant Farhall on navigating the legal landscape of image generation in a commercially safe way

AI & The Enterprise
James Cham (Partner, Bloomberg Beta), James Gross (Founder, Alephic)
Bloomberg Beta partner James Cham and Alephic co-founder James Gross on AI investment trends and the outlook for agents

Building with AI in Large Successful Companies
Mike Houston (Creative Director, Amazon)
Mike Houston demonstrates how Amazon's marketing teams integrate AI into their workflows, highlighting real work.

Sabotaging the Sabotage
Noah Brier (BrXnd)

20-Month AI Rollercoaster
Noah Brier (BrXnd)
Noah Brier sits down to talk about the trajectory of AI's integration in marketing with Mark D'Arcy of Creative Legion (fmr. Former Chief Creative Officer at Facebook, Time Warner, The Brandtech Group)

AI x Workflows
Howie Liu (CEO & Co-Founder, Airtable)
Breaking the AI Imagination Barrier: High-Impact AI Workflows

AI Social Video for Entertainment Marketing
Steve Kazanjian (Partnerships, Social Dept.)
A live of demo of how Social Dept gives marketing drip to library content to keep it relevant.

AI-Driven Creativity Enhancement Tools
Pip Bingemann (Co-founder/CEO, Springboards)
A live demo of Springboards' AI-driven creativity enhancement tools.

How Consumers Are Thinking About (and Using) AI
Dan Frommer (Founder and Editor in Chief, The New Consumer)
Dan Frommer of The New Consumer shares exclusive insights on consumer trends in AI.

AI's Impact at Zillow
Paul Woolmington (CEO, Canvas Worldwide), Ravi Kandikonda (CMO, Zillow)
A fireside with the CMO of Zillow and CEO of Canvas Worldwide.

The Reality (and Lack Thereof) of Agents
Lance Martin (Software engineer, LangChain)
LangChain's Lance Martin on the outlook for agents

Delivering Consumer-Facing AI
Christina Kalsow-Ramos (Group Director, Product Management, Work & Co, part of Accenture Song), Rob McCutcheon (Director, Digital Innovation and Ecosystems, Gatorade)
Gatorade’s Rob McCutcheon and Work & Co’s Christina Kalsow-Ramos on making generative AI feel familiar for CPG consumers.
Thank you LA!
Thank you to everyone who joined us for BRXND LA 2025. See you at our next event in NYC!
Join us for NYC 2025